Architects window dress Regent Street

The Regent Street Windows Project 2011 sees architects collaborate with some of the leading retail brands on London’s bustling shopping street to create a range of shop window installations.

Initiated by the Royal Institute of British Architects in London, the project’s theme is Cities of Tomorrow, with ten member architect firms creating a range of work that fuses innovations in architecture with retail design.

‘The project has been hugely enjoyable and given us the chance to work quickly outside of the studio in an alternative way,’ enthuses architect Ian McChesney who worked with denim brand Levis for the project pictured above.

‘Using jeans as a building material presented some technical challenges, but we had a lot of fun with it. Levis have been incredibly supportive as partners and the installation reflects their enthusiasm for taking risks and embracing new ideas.’

The project was initiated last year and run by RIBA London as part of the London Festival Architecture 2010.

‘Our members are always keen to take their work to new places and this project showcases how collaborative working can add value across sectors and in unexpected sites,’ notes director of RIBA London, Tamsie Thomson.

Links to the ten installations

Regent Street Windows Project 2011 is on until 29 May 2011. For more information see RIBA.