To mark its forthcoming 140th anniversary, drinks company Heineken has launched a global design challenge. The company is inviting creatives from around the world to connect, through social media, and form teams to design a beer bottle of the future.
The brief is to create a bottle design that symbolises how people around the world will connect in the next 140 years.
Driven through Heineken’s Facebook page, the idea is for anyone interested in participating to form a virtual creative collaboration with a stranger.
The winning duo will see their design launched in a limited edition pack which will be sold around the world from December 2012 to celebrate the firm’s anniversary. Their names will also appear on the bottle.
The competition is now open for entries until 31 January 2012. For more visit the site.
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