With not long to go before Milan Salone del Mobile our inbox is swamped with news on exhibitors at the coveted yearly show. The latest is an interesting competition by drinks giant Heineken who has challenged a group of young designers to create a collaborative nightclub based on the theme changing perspectives.
The 19 designers from Milan, New York, Sao Paulo and Tokyo, chosen from a range of different disciplines, will create a pop-up club at the fair – the conclusion of a year of discovery between these emerging designers, Heineken and input from clubbers.
The venue will feature a flexible, origami-influenced structure, accommodating the flow of guests and an interactive bar. Lighting will be a key feature – responsive surfaces and spaces at the venue will react with different lights to give a multitude of perspectives, encouraging social interaction between guests.
Meet the design team
The club will be at Via Privata Gaspare Bugatti 3, Zona Tortona, Milan from 17-20 April 2012. For more visit Milan Salone del Mobile. Read our reviews from Milan in 2011 here.
Design Talks | 5 – 25 Scrutton Street | Old Street | Shoreditch | London | EC2A 4HJ?W | UK | www.d-talks.com | Bookshop www.d-talks.com/bookshop | Published by Banksthomas
All rights and labelled images are covered by ©