Serie’s design for BMW Olympic pavilion

These are images of the BMW pavilion at the Olympic Park, designed by young UK firm Serie Architects for the 2012 London games. The two-story structure will be made of steel with recycled content. The idea is to build it on an elevated site above the Waterworks River – between the Olympic Stadium and the Aquatics Centre –  with river water cooling the building before returning the filtered water to the river via the ‘water curtain’ feature.

BMW pavilion at the Olympic Park, designed by Serie Architects

‘The design takes the idea of the pavilion in the park – the Victorian bandstand – but instead of one pavilion we envision nine pavilions clustered together to form a family,’ explains Christopher Lee Serie co-founder and principal architect.

The top floor will house a number of individual standalone pavilions, highlighting the German carmaker’s latest vehicle innovations. On the lower floor will be a range of interactive visitor exhibits centred around BMW’s vision for sustainable mobility, as well as support for Team GB and ParalympicsGB athletes.

BMW pavilion at the Olympic Park, designed by Serie Architects

BMW is the official automotive partner to London 2012 Olympic Games. 

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