Love in the city: BIG ? NYC

Completely hijacked by commercialism, it is difficult to fall in love with anything that references or represents Valentine’s Day but this interactive heart installation in New York’s Times Square put a smile on our faces.

The work of young Danish firm Bjarke Ingels Group, BIG?NYC is a ten feet tall glowing heart sculpture made of 400 transparent LED lit acrylic tubes refracting the lights of Times Square, and creating a cluster of lights around the heart.

BIG?NYC‘The heart reflects what Times Square is made of: people and light – the more people, the stronger the light,” says Ingels, founder and partner at BIG.

The hovering heart will appear to pulsate as its tubes sway in the wind. When people touch a heart-shaped sensor, the heart will glow brighter and beat faster as the energy from their hands is converted into more light.

‘Like a daisy chain of human contact, the more people who hold hands or make contact with others while touching the heart, the brighter and faster the heart will pulse. The BIG? NYC is an indicator of human energy in one of the most energized places on earth,’ notes Daniel Kidd project leader at BIG.


Watch the video on NBC News

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