Drinks giant Heineken is celebrating its 140th anniversary with a second instalment of its Future Bottle Design Challenge. The company has put its years of design and branding online for designers to remix and create the bottle design of the future. Participating designers have complete creative freedom to reuse, re-imagine and remix these images from the brand’s past to create a Heineken bottle of the future.
The winner will see their design remixed by digital design pioneer Joshua Davis to create a special gift-box that will house the winning design bottle. The 30 finalists will also have their design displayed at the coveted Milan Design week in 2013.
As part of the big birthday celebration Heineken also unveiled of a spectacular light installation in Amsterdam last week made of 5,000 bottles and powered by social media.
The Future Bottle Design Challenge competition is open to all designers with entries closing 1 March 2013. For more visit here and check out the interactive design hub for hundreds of historic visuals.
Read about the previous Heineken challenge here.
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