Earlier this month we attended the Geneva Motor Show. The annual event is a great place to observe the future of vehicle design, and even though the offerings are far less conceptual than they used to be, there remains a nice buzz leading up to the show.
The degree of innovation – be it in design, material use and manufacturing methods – is at the highest level in the automotive sector. It never ceases to astonish how much they have to deliver.
Cars are at once a combination of industrial design, product design, architecture, textile design, electronic design… they need to pass stringent regulations, be safe, move efficiently, be comfortable and practical to inhabit, connect our words. Some have to be dynamic, others need to be beautiful sculptures that stand the test of time. All neatly packaged in a relatively small object. It really is industrial beauty.
At Geneva we saw some pretty spectacular examples. McLaren’s 570 GT, for instance, has a refreshing purity of design where form expresses the car’s intention. Form follows performance was also at the heart of Bugatti’s highly exclusive new Chiron. And Aston Martin’s stylish DB11 also abides to this simple yet powerful philosophy.
We spoke with the design directors at all three marques. Have a read of what McLaren’s Frank Stephenson has to say on designing the 570 GT and the future of car design for the marque.
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