Graphic design is having a minimalist moment. The new wave can be explained in a number of ways – minimalism offers a moment of respite in this age of volume visual consumption; perhaps it is an expression of our modest social and economic times, the post-bling society. Whatever the reason, it is a welcome trend.
Min sets out to explore the renaissance. Written and art directed by Stuart Tolley of Transmission and published by Thames & Hudson, this insightful book showcases work from around 150 contemporary designers. It also reveals the sheer complexity of this genre of graphic design.
Minimalism requires incredible restraint. Far from being simplistic, it takes a highly skilled creative to produce noteworthy minimalist graphics, and there certainly have been some striking recent examples as displayed on the pages of this book. The selection here are hugely diverse, ranging from independent magazines and album covers to corporate identity, branding and packaging.
Min analyses today’s movement in its wider historical context, tracing the evolution from the 1960s. The book also offers insightful interviews with some of the leading practitioners and proponents of minimalist design, including Jessica Svendsen, Made Thought and Eric Hu.
Min, The New Simplicity in Graphic Design is written by Stuart Tolley, and published by Thames & Hudson.
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