This is the latest in the MINI Living series, exhibited in Milan as part of Salone del Mobile and Fuorisalone. The project investigates how a new approach to design can improve urban life and, in the process, examines how the marque can evolve from being simply a car brand. The idea is to collaborate with various architects – different voices for different projects. For Milan, MINI worked with London architect Studiomama for Built by All, a study that places the occupants at the centre of the design process so that their individual needs and ideas are met through a series of suggestive modular spaces. The project will feed directly into the first of many real-life buildings opening in Shanghai in April 2019.
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