Should true sustainability be about breathing new life into existing objects?

In the age of mass-production, fast fashion, hyper-consumption, and the growing awareness of the environmental damage caused by all this careless consumption, we should rethink our approach to how we shop and of ownership. And in the auto context, it is one thing to subscribe to electrification, but surely true sustainability is about maintaining the value of objects already in existence … to reuse, upcycle, reimagine – breathe new life into old objects.

This is what Lunaz intends to do. This new marque restores classic cars and converts them with electric powertrains. Its aim is to make the most beautiful and celebrated cars in history ready for the future, playing into the above. But equally it explores luxury as rarity, and the preservation of beauty to be relevant and kind to the wider world. Take a closer look

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