Insight: Paolo Pininfarina on the past and future of the famed Italian design studio

Pininfarina is responsible for some of the most enduring and exotic motor cars in design history. Founded by Battista ‘Pinin’ Farina in 1930, the carrozzeria has sketched products that have become icons for Ferrari, Fiat, and Alfa Romeo – to name a few. The studio works within the wider creative world too, designing jets, yachtstrains, buses, and other industrial products. It is also expanding its architecture practice with some outstanding projects. As the marque celebrates its 90th birthday, I used the opportunity to chat with the chair and grandson of the founder, Paolo Pininfarina, to see where he sees the company heading now and in the future. Read the full interview here

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