Mercedes design chief Gorden Wagener on how he plans to take the brand into the sustainable era

Daimler chief design officer Gorden Wagener with Vision AVTR at CES 2020
Daimler chief design officer Gorden Wagener with Vision AVTR at CES 2020

As chief design officer for Daimler AG, Gorden Wagener has the complex task of directing the design for Mercedes, Smart, AMG, Maybach cars, among other brands within the group. Lately, he has been consumed with the new EQ electric sub-brand and with such experimental cars as the Vision AVTR. Here he explains his mission to me.

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