VOICES is a new publication dedicated to the world of wine, and I’ve been involved in helping form its editorial direction on behalf of Spinach Branding. This has been an extremely exciting adventure, in both subject and the people I’ve had the pleasure of encountering along the journey.
Our client is Maze Row, a new brand in the fine wine scene. The importer and exporter of fine wines represents a select group of artisan producers who craft wines that are made with passion, are kind to the environment and speak of a time and place to epitomise terroir.
VOICES is a print publication and digital platform created to foster their work and share their stories. It is also a place, a space, for exploring and sharing the best in wine and wine culture.
We’re building a community who share a real passion for drinking and dining, who are excited by the people and places that help bring wine to life, and for the arts and ideas that share this vision.
Ours is an inclusive community of wine makers and connoisseurs, world writers, bold thinkers and creatives who are excited by the wider story of wine. By this we are referring to the more expansive narrative of what it means to devote a life to wine.
What I’ve come to realise is that wine is a symbol of so much more than just a drink. Away from the factory-made mass products, fine wine, in the context we cover in VOICES, is a celebration of life. It is a distillation of what it means to be human.
And at the core of our concept is to encourage diverse storytelling, multiple viewpoints. After all, inviting different voices is to be not only inclusive but also expansive and enriching.
Our guiding philosophy is: In wine, we find life. And we really do mean it.
Why not browse through VOICES and contact me if you have an interesting story to tell.