the story
‘I write entirely to find out what I’m thinking, what I’m looking at, what I see, and what it means. What I want and what I fear.’
Joan Didion ‘Why I Write’, 1976
about me
I explore the links between design, culture and consumer culture. For some twenty years my writing has featured in international media including Wallpaper* and ForbesLife. I author lifestyle books, and I’m a forecaster and a brand consultant at Spinach Branding. Follow my design adventures on instagram… and thank you for visiting.
