my story
‘I write entirely to find out what I’m thinking, what I’m looking at, what I see, and what it means. What I want and what I fear.’
Joan Didion ‘Why I Write’, 1976
about me
I explore the links between design, innovation and consumer culture with writing that features regularly in Wallpaper* and ForbesLifestyle. I author design and brand books, and work as a consultant at Spinach Branding. Follow me on instagram.
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