‘I write entirely to find out what I’m thinking, what I’m looking at, what I see, and what it means. What I want and what I fear.’
Joan Didion ‘Why I Write’, 1976
about me
Through my research and writing I explore the links between design, innovation and consumer culture.
I feature regularly in Wallpaper* and ForbesLifestyle, author design and brand books, freelance as a forecaster and strategist, and as a lifestyle content editor at Spinach Branding.
Thank you for visiting