Virgil Abloh imagines a new kind of luxury statement with the Mercedes G-Class

What happens when Virgil Abloh is tasked to rethink the motor car? The result is ‘Project Geländewagen’ the Mercedes square-shaped G-Class off-roader reimagined as a race car and, more importantly, an opportunity to take a fresh look at luxury design. This experimental project, created with the Mercedes-Benz creative director Gorden Wagener, explores the possibilities... Read More

Rolls-Royce Ghost is a peek into the new face of luxury

2020 Rolls-Royce Ghost © Leigh Banks The new Rolls Royce Ghost is reflective of a visual language for a (hopefully) more subtle and discreet post-pandemic luxury landscape. Seen – and to be driven later this month – this is an accomplished product that wears its wealth lightly. And I’m sincerely hoping the design team will entice their wealthy and influential... Read More

The ultimate car accessory could be this Negroni Trunk

A little while ago I co-wrote a book entirely dedicated to the sweet side of life – much of which existed purely in the imagination. The design critic Stephen Bayley generously wrote of The Life Negroni: ‘It is an album, a love letter, a guide, a memoir and a rich source of graphic delight.’ With a sweet spot for any project that defies convention... Read More

How the luxury landscape will change post-pandemic

Rolls-Royce Phantom V by Lunaz Rolls-Royce is calling it post-opulence. Bannenberg & Rowell say it is post-hedonism. Is luxury about to enter a new age? The reality is with almost any product or experience casually labelled ‘luxury’, the concept no longer holds any special value. Today, luxury is more than often brash, vulgar, and a mirror of the less... Read More

Classic adventure in the Adirondack Guideboat

Adirondack Guideboat’s Vermont Fishing Dory craft Adirondack Guideboat is a heritage company based in Vermont, New England in the US, where brothers Justin and Ian Martin craft rowing boats from sustainable cedar wood and lightweight fibreglass using artisan skills that honour the classic design passed down some 150 years. As this global pandemic’s devastating... Read More

How will in-car UX design evolve with AI, AR, and 5G?

Modern car design is complex. No longer is it a question of sculpting advanced surfaces and forming beautiful shapes. The focus now is increasingly on the customer journey – directly our every little move even before we pick up the keys. So it comes with little surprise that creative thinkers are playing a bigger role in user experience design, and helping to shape... Read More

Mercedes design chief Gorden Wagener on how he plans to take the brand into the sustainable era

Daimler chief design officer Gorden Wagener with Vision AVTR at CES 2020 As chief design officer for Daimler AG, Gorden Wagener has the complex task of directing the design for Mercedes, Smart, AMG, Maybach cars, among other brands within the group. Lately, he has been consumed with the new EQ electric sub-brand and with such experimental cars as the Vision AVTR. Here he... Read More

Why businesses should support the arts post-pandemic

Sculpture by Leelee Chan, winner of the BMW Art Journey with Art Basel © Leelee Chan As head of BMW’s cultural engagement, Thomas Girst is deeply passionate about arts and ideas. He involves the company in some really interesting projects which not only help these artists and institutions – many of whom rely entirely on corporate sponsorship – but the... Read More

From post-opulence to pos-hedonism, meet the new age of luxury

As Bannenberg & Rowell reveal the latest Estrade motor yacht – a vessel dedicated to the pleasure in sailing the seas – Dickie Bannenberg, one half of the celebrated London yacht studio, says post-hedonism will define post-pandemic yacht design. Read on  Read More

Is the future of luxury defined by post-opulence?

Under coronavirus lockdown, I’ve been involved in some really interesting discussions with designers. This was a particularly candid talk with Alex Innes, head of Rolls-Royce Motor Cars Coachbuild Design on the future of the luxury landscape. He is calling the post-pandemic era one of post-opulence – an age where timeless objects will gain more value and customers... Read More