How will in-car UX design evolve with AI, AR, and 5G?

Modern car design is complex. No longer is it a question of sculpting advanced surfaces and forming beautiful shapes. The focus now is increasingly on the customer journey – directly our every little move even before we pick up the keys. So it comes with little surprise that creative thinkers are playing a bigger role in user experience design, and helping to shape... Read More

Mercedes design chief Gorden Wagener on how he plans to take the brand into the sustainable era

Daimler chief design officer Gorden Wagener with Vision AVTR at CES 2020 As chief design officer for Daimler AG, Gorden Wagener has the complex task of directing the design for Mercedes, Smart, AMG, Maybach cars, among other brands within the group. Lately, he has been consumed with the new EQ electric sub-brand and with such experimental cars as the Vision AVTR. Here he... Read More

Why businesses should support the arts post-pandemic

Sculpture by Leelee Chan, winner of the BMW Art Journey with Art Basel © Leelee Chan As head of BMW’s cultural engagement, Thomas Girst is deeply passionate about arts and ideas. He involves the company in some really interesting projects which not only help these artists and institutions – many of whom rely entirely on corporate sponsorship – but the... Read More

Is the future of luxury defined by post-opulence?

Under coronavirus lockdown, I’ve been involved in some really interesting discussions with designers. This was a particularly candid talk with Alex Innes, head of Rolls-Royce Motor Cars Coachbuild Design on the future of the luxury landscape. He is calling the post-pandemic era one of post-opulence – an age where timeless objects will gain more value and customers... Read More

From ‘Me Too’ to ‘Black Lives Matter’, How the car industry could do better

As Ford design manager and one of the only women in a senior position, in the 1970s and 80s Mimi Vandermolen helped pioneer the current ergonomic approach to interior design © Ford I entered journalism through the automotive world. Fresh from university, with an art and design history degree and virtually no real-life working skills, I took the first job that presented... Read More

Can computational design, using VR, AI, and gaming, advance design?

How can the design community work with computational design – utilising virtual reality, artificial intelligence, and video gaming – to help advance the design process, create complex geometries, and the kind of advanced sculptural forms that would otherwise not be possible through conventional design methods? I asked Arturo Tedeschi, architect and computational designer... Read More

What some carmakers have been up to in the time of the coronavirus

Like many, the lockdown and the menace of death, has brought a lively focus on the promise of life and of every little detail of nature. My roses seem more abundant than ever, the jasmine sweeter, and the wild garden buzzing with honeybees, so much so that I am tempted (yes I know an urban cliche) into honeymaking. Here’s a little look at some of the imaginative outdoorsy... Read More

An interview with industrial designer Ross Lovegrove

Recently I met with Ross Lovegrove to see his latest work, a unique collection of haute parfumerie vessels. At his studio in Notting Hill, the industrial designer discussed how F1 conceptually informed his design. We spoke of how the complex geometries and advanced sculptural forms continue his search into the possibilities of generative design – unifying technology,... Read More

Time for change after the coronavirus pandemic

I’ve taken to keeping a daily diary in isolation – though I suspect I’m not alone here. Most of us locked up our diaries to collect dust in the attic when we left our teens. Its job was complete, navigating those unpredictable and impressionable years. This pandemic needs its own navigation. For many, cocooned in the safety net of the western world, trauma of such... Read More

A big salute to Spring

Today marks the first day of Spring. Today is also the Persian new year of Norouz – as in a new day and a new beginning. Words that feel ever so powerful now as we are reminded of the ebb and flow of life – its transient nature. That everything is interconnected – from this tragic virus that is taking hold of humanity, to the environment and our fragile earth which has... Read More