Earlier this month I had a candid conversation with Daniela Bohlinger who leads sustainability design at BMW Group. There are huge challenges ahead especially for giant heritage brands like hers to develop a fully circular system. But (a big But) there is also an exciting story unfolding ahead of us. If we’re able to adapt to change under covid and so rapidly, why can’t we take it further and redefine and rethink how we make, consume, treat this fragile planet and reconsider our interconnectivity to all other beings. We just need to shift the narrative from negative to positive. And it has to be a global effort (this is where it gets a little tricky). But (another big But) I’m a rational optimist and remain genuinely excited about the possibilities of change.
Take a closer look at the BMW i Vision Circular, a research project designed to communicate the company’s ideas, ethos and inventions internally and externally, and with some inventive sound ideas here
Marcello Gandini remains the maestro of radical car design with the incredible body of work he did while at Bertone – think the original Lamborghini Countach and Miura, and the pioneering scissor doored Alfa Romeo Carabo. Long been an admirer, I was thrilled to have had the opportunity to speak with him, to reflect on his body of work but also to hear his candid thoughts on the missed opportunity with the first generation of electric car designs.
To quote him: ‘Nothing in an electric car currently makes you say at first glance: Wow, this is a different car, it carries a new message, it speaks evidently of a new language of change and innovation… It is a shame.’
We’re finally at the concluding chapter of (to borrow a lovely phase by a friend and colleague Stephen Bayley) the ‘age of combustion’. I say finally, because ever since I stumbled upon the automotive world (quite by chance some decades ago) we’ve been promised a new beginning, a more progressive landscape of non-polluting transport that isn’t showy, isn’t congesting cities and isn’t harming the planet. And it has taken a mighty long time for this transition to actually happen. But it is here, and I’m having strangely mixed emotions.
As I drive the last few gasoline powered cars (I’m referring to lean and sexy grand tourers and sports cars, not bloated SUVs) I’m sensing a touch of loss, perhaps even a little sense of nostalgia. Who would have thought. For all its shortcomings, the age of combustion gave us some incredible beauty, lots of sexiness and so much desire, even if the last two were often a little on the side of cliche.
Will these raw emotions survive the age of electric? Or the age of autonomous? Better question, do they need to? Can’t a car just be a smart, safe place to take us from place to place and not have to communicate so many extra layers? Or will the age of electric, hydrogen, autonomous, space… bring even more exciting emotions to the road?
The car of the age of the future will need to find its own expression. And that in itself will be interesting to observe. But for now take a look at a car that to me seems like the perfect farewell ode to the age of combustion, the Bentley Continental GT Speed.
Jeff Koons is creating a limited-edition collectable car collection for BMW. The American artist is using the M850i Gran Coupé as his canvas, with the ‘8X Jeff Koons’ cars to be revealed at Frieze Los Angeles in February 2022 and thereafter sold as collector’s editions. See the full story here.
To make all this happen, Genesis has brought on-board Luc Donckerwolke who, as chief creative officer, will lead design now and into the future. This is a highly calculated move since in a career spanning some 30 years, the Belgian designer has been instrumental in re-shaping car brands such as Lamborghini, Audi, Bentley and more. He has a way of rethinking even the most conservative carmakers to be fresh and relevant.
The Genesis story is about to get exciting. Declared independent from Hyundai only five years ago, this relatively new brand has ambitious plans to challenge the status quo with products that look to the future of mobility by basing design on progressive technology. Already present in the Asian and US markets, this summer Genesis entered Europe with five production cars to be followed later in the year with three electric models.
Intrigued to learn more about what Donckerwolke plans to do with Genesis — an almost blank canvas to draw up a vision for post-combustion times — I arranged a video call, me from London, he from Seoul.