Mercedes design chief Gorden Wagener on how he plans to take the brand into the sustainable era

Daimler chief design officer Gorden Wagener with Vision AVTR at CES 2020 As chief design officer for Daimler AG, Gorden Wagener has the complex task of directing the design for Mercedes, Smart, AMG, Maybach cars, among other brands within the group. Lately, he has been consumed with the new EQ electric sub-brand and with such experimental cars as the Vision AVTR. Here he... Read More

Why businesses should support the arts post-pandemic

Sculpture by Leelee Chan, winner of the BMW Art Journey with Art Basel © Leelee Chan As head of BMW’s cultural engagement, Thomas Girst is deeply passionate about arts and ideas. He involves the company in some really interesting projects which not only help these artists and institutions – many of whom rely entirely on corporate sponsorship – but the... Read More

Is the future of luxury defined by post-opulence?

Under coronavirus lockdown, I’ve been involved in some really interesting discussions with designers. This was a particularly candid talk with Alex Innes, head of Rolls-Royce Motor Cars Coachbuild Design on the future of the luxury landscape. He is calling the post-pandemic era one of post-opulence – an age where timeless objects will gain more value and customers... Read More

Can computational design, using VR, AI, and gaming, advance design?

How can the design community work with computational design – utilising virtual reality, artificial intelligence, and video gaming – to help advance the design process, create complex geometries, and the kind of advanced sculptural forms that would otherwise not be possible through conventional design methods? I asked Arturo Tedeschi, architect and computational designer... Read More

An interview with industrial designer Ross Lovegrove

Recently I met with Ross Lovegrove to see his latest work, a unique collection of haute parfumerie vessels. At his studio in Notting Hill, the industrial designer discussed how F1 conceptually informed his design. We spoke of how the complex geometries and advanced sculptural forms continue his search into the possibilities of generative design – unifying technology,... Read More

Insight: Paolo Pininfarina on the past and future of the famed Italian design studio

Pininfarina is responsible for some of the most enduring and exotic motor cars in design history. Founded by Battista ‘Pinin’ Farina in 1930, the carrozzeria has sketched products that have become icons for Ferrari, Fiat, and Alfa Romeo – to name a few. The studio works within the wider creative world too, designing jets, yachts, trains, buses, and other industrial... Read More

BMW and Art Basel tackle identity, migration and the slave route

‘An intercontinental and multinational geography describing the circulation of ideas between Africa, Europe and the Americas,’ is how Jamal Cyrus describes the concept behind his latest work-in-progress. The Houston-based artist is exploring areas of the United States, Europe, Africa and Latin America – tracing the migration of slaves and assessing their cultural... Read More

Thomas Ingenlath: Creating Polestar, an electric car marque

Polestar is a new car company created by Geely Auto to sit alongside Volvo as an electric brand. The CEO, vehicle designer Thomas Ingenlath, maps out journey. Read my interview here #gallery-4 { margin: auto; } #gallery-4 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 25%; } #gallery-4 img { border: 2px solid... Read More

Electrification: A conversation with Ian Callum

As Jaguar reveals the I-Pace pure electric car at the 2018 Geneva Motor Show, I sit down with the marque’s creative director Ian Callum to discuss the challenges he faced designing a sustainable product, and the excitement of creating a family of electric cars with a distinctively Jaguar flavour. Read the full interview here #gallery-5 { margin: auto; } #gallery-5... Read More

Insight: Karim Habib on Infiniti design

“We are trying to create a new design philosophy based on people and experience, and I was imaging the interior space around the movement of humans,” reveals executive design director Karim Habib on his vision for Infiniti. Read the full interview here. #gallery-6 { margin: auto; } #gallery-6 .gallery-item { float: left; margin-top: 10px; text-align:... Read More