See Balenciaga’s first virtual show, a video game set in 2031 with avatars driving Polestars

Balenciaga has been rethinking the unsustainable pace of fashion. The luxury house has been looking at how it can progressively evolve the way in which it presents its collections to the post-pandemic world. Balenciaga isn’t of course alone in challenging a system steeped in tradition which relies on a fixed and ecologically wasteful number of collections, and shows that are increasingly out-of-touch with the consumer habits of a young... Read More