Why businesses should support the arts post-pandemic

Sculpture by Leelee Chan, winner of the BMW Art Journey with Art Basel © Leelee Chan As head of BMW’s cultural engagement, Thomas Girst is deeply passionate about arts and ideas. He involves the company in some really interesting projects which not only help these artists and institutions – many of whom rely entirely on corporate sponsorship – but the partnerships also subtly boost BMW’s brand image externally and... Read More

Meet the virtual BMW Art Car by Chinese artist Cao Fei

BMW Art Car #18 by Chinese multimedia artist Cao Fei takes the iconic series into the 21st century by going digital – through both virtual and augmented reality, inviting the viewer to participate and transform the M6 GT3 racecar into a living sculpture before racing at Macau in November. I go behind the scenes to meet the artist and see how her BMW Art Car reflects the next life of the automobile. Read the full story here. #gallery-1... Read More

BMW cultural manager Thomas Girst on arts sponsorship

Art and money have always had a mutually seductive rapport. Artists need the patronage of industry, industry benefits greatly from the positive kudos this union can bring. The truth is big art projects are costly and unless governments fully fund cultural activities, galleries and museums will need to engaged with corporate capital. The outcome can be intriguing if the relationship is balanced, and crucially if the sponsor allows the artist and... Read More