Why businesses should support the arts post-pandemic

Sculpture by Leelee Chan, winner of the BMW Art Journey with Art Basel © Leelee Chan As head of BMW’s cultural engagement, Thomas Girst is deeply passionate about arts and ideas. He involves the company in some really interesting projects which not only help these artists and institutions – many of whom rely entirely on corporate sponsorship – but the partnerships also subtly boost BMW’s brand image externally and... Read More

BMW Art Journey with Art Basel explores civilisations

BMW Group Culture support some interesting cultural programmes including the Art Journey initiative with Art Basel which encourages the chosen artist to let the experience of their journey organically mould the artwork. Last year US artist Jamal Cyrus travelled to Europe, Africa and Latin America, tracing the migration of slaves to assess their cultural impact along their journey. In the previous year, the British artist Abigail Reynolds took... Read More