Artwork at Frieze London 2021 explores the human/machine relation

Headlights feature in Madeline Hollander’s ‘Sunrise/Sunset’ for BMW Open Work at Frieze London 2021 (c) Ben Broomfield/BMW AG  Two art projects commissioned by the BMW Group for Frieze London 2021 set out to explore the human/machine relation in new and exciting ways. Madeline Hollander’s ‘Sunrise/Sunset’ is an installation of 96 disused headlights salvaged from the company’s recycling centre.... Read More

BMW Art Journey with Art Basel explores civilisations

BMW Group Culture support some interesting cultural programmes including the Art Journey initiative with Art Basel which encourages the chosen artist to let the experience of their journey organically mould the artwork. Last year US artist Jamal Cyrus travelled to Europe, Africa and Latin America, tracing the migration of slaves to assess their cultural impact along their journey. In the previous year, the British artist Abigail Reynolds took on... Read More

BMW cultural manager Thomas Girst on arts sponsorship

Art and money have always had a mutually seductive rapport. Artists need the patronage of industry, industry benefits greatly from the positive kudos this union can bring. The truth is big art projects are costly and unless governments fully fund cultural activities, galleries and museums will need to engaged with corporate capital. The outcome can be intriguing if the relationship is balanced, and crucially if the sponsor allows the artist and... Read More