BMW cultural manager Thomas Girst on arts sponsorship

Art and money have always had a mutually seductive rapport. Artists need the patronage of industry, industry benefits greatly from the positive kudos this union can bring. The truth is big art projects are costly and unless governments fully fund cultural activities, galleries and museums will need to engaged with corporate capital. The outcome can be intriguing if the relationship is balanced, and crucially if the sponsor allows the artist and... Read More