Arik Levy and Baccarat design the Hennessy 8 bottle

This striking design is by Arik Levy for the Hennessy 8. The Paris-based multi-disciplinary artist collaborated with crystal specialist Baccarat for this limited-edition bottle and case. The design evokes the spirit of the cognac maker, its rich history and is a nod to the future.

Together with the Fillioux clans, Hennessy has, for more than 200 years, created some of the finest cognacs in the world. The former founded the maison in 1765, whilst the latter has been its master blenders since the early 1800s. Yann Fillioux is the seventh generation master blender who after 50 years in the business has handed the keys to the cellar to his nephew Renaud. Hennessy 8 is a commemorative blend to mark this momentous occasion.

‘Creation is an uncontrolled muscle,’ says Levy. ‘The world is about people, not objects,’ advocates the artist, technician, photographer, designer, video artist. For Hennessey 8 Levy’s brief was to envisage the marque some 200 years from now.

The result is a striking examples of bottle design, superbly executed and an expression of the brand going forward. All the materials used are in some way connected with the making of the spirit inside. It features eight crystal rings that loop around the bottle, which are then wrapped in a wooden case made with the oak of Hennessy cooperage, where barrels are carved by hand, replete with a copper inlay referencing the metal tools used in the distilling process.

The artist, cognac expert and crystal specialist worked closely together to design and develop the 60kg carafe, 250 bottles of which will be made only, each priced at €35,000.

Nargess Banks

Read about the latest book I collaborated on – The Life Negroni celebrates the craft distiller and the wonderful world of spirits.

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Competition: Heineken Bottle Design Challenge

Drinks giant Heineken is celebrating its 140th anniversary with a second instalment of its Future Bottle Design Challenge. The company has put its years of design and branding online for designers to remix and create the bottle design of the future. Participating designers have complete creative freedom to reuse, re-imagine and remix these images from the brand’s past to create a Heineken bottle of the future.

The winner will see their design remixed by digital design pioneer Joshua Davis to create a special gift-box that will house the winning design bottle. The 30 finalists will also have their design displayed at the coveted Milan Design week in 2013.

As part of the big birthday celebration Heineken also unveiled of a spectacular light installation in Amsterdam last week made of 5,000 bottles and powered by social media.

The Future Bottle Design Challenge competition is open to all designers with entries closing 1 March 2013. For more visit here and check out the interactive design hub for hundreds of historic visuals.

Read about the previous Heineken challenge here.

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Heineken design challenge

To mark its forthcoming 140th anniversary, drinks company Heineken has launched a global design challenge. The company is inviting creatives from around the world to connect, through social media, and form teams to design a beer bottle of the future.

Heineken design challengeThe brief is to create a bottle design that symbolises how people around the world will connect in the next 140 years.

Driven through Heineken’s Facebook page, the idea is for anyone interested in participating to form a virtual creative collaboration with a stranger.

The winning duo will see their design launched in a limited edition pack which will be sold around the world from December 2012 to celebrate the firm’s anniversary.  Their names will also appear on the bottle.

The competition is now open for entries until 31 January 2012. For more visit the site.

Design Talks | 5 – 25 Scrutton Street | Old Street | Shoreditch | London | EC2A 4HJ?W | UK | www.d-talks.com | Bookshop www.d-talks.com/bookshop | Published by Banksthomas

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