La Vita Campari tells the story of Campari

Davide Campari was a fascinating character. In the early years of the 20th century the company heir set out to explore the potentials of art and ideas in creating a strong, global brand. Eschewing conventions, he joined Milan’s artistic circles, becoming intimately linked with the avant-garde who helped create product design such as the brilliant Campari Soda bottle, daring poster art and advertising – design that were hugely radical... Read More

The Life Negroni, an ode to the sweet life

This month saw the publication of a book that I’ve been working on for over a year. The Life Negroni is a labour of love. We travelled through Europe and beyond to meet almost everyone featured in this book, and it has been such an exciting and rewarding project to be involved with. #gallery-2 { margin: auto; } #gallery-2 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 20%; } #gallery-2... Read More

Pop in to The Life Negroni pop-up shop

We have a pop-up shop in London next week, for five days only, dedicated to all things The Life Negroni, our latest book. Located in the heart of Shoreditch, in Old Street, the space is designed to excite any true bon vivant and aficionados of the cocktail. Here on sale will be copies of The Life Negroni, and unique prints and posters inspired by the art, design and advertising featured in the book. The Life Negroni Pop-Up Shop Published by... Read More

Campari, the art of advertising

Campari is closely linked to Milan. Come aperitivo time, when the bustling city settles to enjoy a drink or two in celebration of the start of the evening, the distinctive bright, red hue decorates almost every bar table in town. Milan is a true aficionada of its local product. The love affair owes more to just the unique taste of this bitter spirit. It has to do with Davide Campari, the son of Gaspare the liquid’s inventor, and the man who... Read More