Insight: Paolo Pininfarina on the past and future of the famed Italian design studio

Pininfarina is responsible for some of the most enduring and exotic motor cars in design history. Founded by Battista ‘Pinin’ Farina in 1930, the carrozzeria has sketched products that have become icons for Ferrari, Fiat, and Alfa Romeo – to name a few. The studio works within the wider creative world too, designing jets, yachts, trains, buses, and other industrial products. It is also expanding its architecture practice with... Read More

Car design trends from Geneva

The Geneva Motor Show is one of the main yearly international exhibitions that tend to focus primarily on design studies and future trends. This year, sadly, the displays were generally of ‘real’ cars – automobiles that are made for today’s world but tend to lack the visionary insight to make them relevant to the bigger picture of mobility. This is a real shame as for the last few years we have been teased with a promise of a future urban... Read More

Car design trends from Geneva Show 2011

There is a certain feeling of confidence returning to international car shows. This wasn’t necessarily the case a couple of years ago when the financial crisis teamed with environmental concerns cause a little uncertainty, even perhaps self-doubt, amongst carmakers which manifested itself in rather awkward exhibitions. The renewed confidence was very much in evidence at the latest and one of the most important car shows, the Geneva Motor Show,... Read More