Jeff Koons on the BMW Art car

Jeff Koons has created an art car, the BMW M3 GT2, that raced at 24-hour Le Mans this month. The pop artist is following in the footsteps of the likes of David Hockney, Roy Lichtenstein, Robert Rauschenberg, Frank Stella, Andy Warhol, to name a few on this collaboration scheme that started in 1975. For BMW working with famous artists like Koons is not only a great marketing exercise but also as design director Adrian van Hooydonk told us it ‘gives... Read More