London turned into a giant art fair in October as representatives from galleries from around the world descended on the capital city to take part in the now highly established Frieze Art Fair and Pavilion of Art & Design London – both offering art for sale and attracting international buyers and collectors as well as art and design enthusiasts.
The two affairs that run simultaneously from 13 – 17 October, though, couldn’t be more contrasting. Frieze is a racy affair that has at its core a giant pavilion constructed in the middle of Regents Park offering a vast selection of contemporary works of art by an international set of galleries. It is large, loud – almost chaotic – and feels current, attracting not just those who can afford to buy but also people from all walks of life.
PAD London is an altogether more serene experience. In its third year, the art and design fair has grown to include 50 of the world’s most elite galleries. Plus its location – a tent constructed amongst the sculptural trees of Berkley Square in the heart of exclusive Mayfair – limits its size and to a degree its customers.
Taking 1860 as its starting point, paintings by Pablo Picasso, Egon Schiele, some brilliant work by German expressionist George Groz, were on exhibit alongside those by Bridget Riley, Richard Prince and more avant-garde artists including the controversial Austrian painter Gottfried Helnwein with his rather haunting work that is a visual critic of war, and outspoken Chinese artist Ai Weiwei who’s 2004 China Bench (pictured bellow). Both were exhibited on New York gallery Friedman Benda‘s visually rich stand.
This gathering sat alongside mid 20th century European classic of Gio Ponti and co to Dutch designer Joris Laarman and his exquisite Branch Bookshelf that managed to be both organic and highly technical (pictured above and also on exhibit by Friedman Benda), and New York designer Karim Rashid’s bright Blobulous Chair (pictured bellow). Jewelery design ranged from vintage Cartier to sculptural pieces by artist Anish Kapoor. There was even a selection of unusual tribal art on show.
There was also an exhibit by graduate designers from London’s prestigious Royal College of Art. Curator Janice Blackburn and the college’s director of architecture Nigel Coats selected 20 pieces from the 2010 graduate show with 15 percent of the profits generated from the sale going towards the RCA Student Fine Art Award Fund.
PAD London is a chic and exclusive affair – the 50 galleries taking part are from the elite of the art and design world. It was conceived by two Frenchmen Patrick Perrin and Stéphane Custot who spotted a gap in the market and filled it with the kind of work – and the mix – that no one else caters for.
This may be a purely commercial affair, but much like Frieze it is a chance to see a varied selection of creative work gathered, rather conveniently, under one roof.
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