Rolls-Royce expresses modern luxury with Dawn

The idea of luxury has evolved to be something quite complex. The word is being overused, often misused, and is in danger of losing its power and prestige, forcing its custodians to explore luxury further and within the context of contemporary life. A recent exhibition What is Luxury?, set out to speculate on the concept for future generations, in the process adding such words as authenticity, legacy, access, resource, journey, skill, and memory... Read More

Aston Martin goes nautical

These are the first images of the AM37 – a small luxurious powerboat envisaged by carmaker Aston Martin, naval architect Mulder Design and Dutch firm Quintessence Yachts. The name suggests its size. The 37 foot model will be available in two trim levels – the 
leisure boat AM37, a gran turismo on water, with speeds of up to 50 knots (57mph), and the S line sportyacht that can reach some 60 knots (69mph). The sketches and renderings here... Read More

Speculating the future of luxury

Pleasure, passion, innovation, exclusivity, expertise, extraordinary, investment, preciousness, opulence, non-essentials – these are some of the words that once defined luxury. Yet to understand the meaning of luxury in the future requires a further set of definitions. In speculating luxury for future generations words like authenticity, legacy, access, resource, journey, skill, memory also come to the foreground. This is the premise behind... Read More

Festival des Métiers: Hermès at Saatchi

Context matters – even in the world of luxury scarves, bags and belts – and there is arguably nothing quite as powerful as a brand with a strong narrative. You cannot invent this – well you can, but the impact isn’t quite as evocative as having inherited an intriguing story. Hermès clearly knows this. Founded in Paris in 1837 by Thierry Hermès as a house of master harness-making and later saddle-making, the company remains family-owned,... Read More