Peter Horbury on Volvo and designing for China

Peter Horbury has a long history with Volvo. As creative director in the nineties, the Brit was the vanguard of its design change where organic forms, and curves, replaced boxy shapes. In 2004 Ford, who then owned Volvo, persuaded Horbury to run the Ford North America design operation, which he did, only to return to Sweden in 2009 to resume his previous position. His mission now is to help give the 84-year-old company a strong design direction... Read More