In an interview, Bentley’s director of design, Andreas Mindt, explores why the Mulliner Batur represents the future of luxury for the marque. See the article here.
Voices is a new publication dedicated to the world of wine, and I’ve been involved in helping form its editorial direction on behalf of Spinach Branding. Our client is Maze Row, a new brand in the fine wine scene. They represent a select group of artisan producers who craft wines that are made with passion, respect the environment and speak of a time and place.
As a print publication and digital platform, Voices fosters their work and shares their stories. We see it as a place, a space, for storytelling that involves the wider world of wine, one that includes arts and ideas, culture, design, travel.
And it’s been an extremely exciting adventure, rewarding in both subject matter and the people – winemakers, chefs, creatives, writers, photographers, artists, adventurers – encountered along this colourful journey.
What I’ve come to realise is that wine is a symbol of so much more than just a drink. Away from the supermarket sold soul-less produce, fine wine is a celebration of life, of this beautiful planet. It is a distillation of what it means to be human.
And at the core of our concept is to actively encourage diverse storytelling, multiple viewpoints. After all, inviting different voices is to be not only inclusive but also expansive and enriching. Maybe even change the direction of our gaze.
The Maze Row guiding philosophy is: In wine, we find life. It’s a lovely term coined in collaboration with Spinach Branding which defines everything we do with Voices. Ultimately, we’re looking at the world through the lens of wine.
Jeff Koons calls it his ‘dream car’, and the artwork on ‘8 X Jeff Koons’ is suitably flash and colourful, with a certain minimalism and a nod to pop art and comic book culture. All of which is in keeping with the work of the celebrated American artist. Only 99 artist editions of the M850i Gran Coupé, on which the car is based, are planned and have been revealed virtually on the occasion of Frieze Art Los Angeles this week. BMW is a long-term partner of the art fair and this latest project helps celebrates over 50 years of sponsorship of arts and ideas. Read the full story here.
All images ‘8 X Jeff Koons’, photo © Enes Kucevic for Jeff Koons and BMW AG
Should design as a practice undergo a complete rethink in the age of machine intelligence? The question is at the heart of a speech co-written by the designer Chris Bangle and his son Derek for a speech he gave at the end of last year on re-inventing luxury at the Whitney Museum in New York. Such discussions are the reason I write and so, needing to know more, I got in contact. (read the full interview here)
The Bangles are calling for a complete re-invention of design for the new age of transport. The argument is that it is irrational to partake in current discussions on sustainable design or the meaning of luxury when a real shift requires a fundamental rethink of design and its human creatives. ‘Design, as it is now,’ Chris says, rejects humanity, preferring in every way, shape and form the cold idea of the machine-made. We must jettison even the look of the machine age.’
As a discipline, design continues to live in the world of the machine; it’s trapped in its prime at the peak of the machine age. Then the human designer was awarded for creating in perfection like a machine. But in the age of machine intelligence, the thinking human need no longer mimic the machine. Only through liberation from this outdated concept, the argument goes, can design help shape a more interesting future.
Chris uses a dramatic example in a humble teapot, one that foreshadowed the machine age look that is still with us but was in fact designed three decades before the birth of modernism. When you listen deeply to such an object and let that guide your actions, you are no longer outside the narrative looking in, but rather part of the storytelling. He explains, ‘you begin to design diegetically, inside the narrative, then suddenly design processes become wonderful design adventures.’
I’m reminded of the work of Isamu Noguchi, one of the most lyrical artists and designers of the last century, whose life was dedicated to sculpting the world he wished to inhabit. He too advocated listening to the stone, the object, the space – seeing sculpture as a means of creating harmony between humans, industry and nature and thus improving how we live. He wrote: ‘Art for me is something which teaches human beings how to become more human.’
Chris says re-inventing design need not be a negative thing. In conclusion to his Whitney speech he says: ‘It will be the greatest creative challenge design has ever responded to. I am convinced design will succeed at redeeming itself; it will be thrilling and it happens when we stop fussing over the whats we can create and move on the why of what we should create.’
And I’m happy to enter 2022 on this positive note. Happy New Year.
See the full interview here
Earlier this month I had a candid conversation with Daniela Bohlinger who leads sustainability design at BMW Group. There are huge challenges ahead especially for giant heritage brands like hers to develop a fully circular system. But (a big But) there is also an exciting story unfolding ahead of us. If we’re able to adapt to change under covid and so rapidly, why can’t we take it further and redefine and rethink how we make, consume, treat this fragile planet and reconsider our interconnectivity to all other beings. We just need to shift the narrative from negative to positive. And it has to be a global effort (this is where it gets a little tricky). But (another big But) I’m a rational optimist and remain genuinely excited about the possibilities of change.
Take a closer look at the BMW i Vision Circular, a research project designed to communicate the company’s ideas, ethos and inventions internally and externally, and with some inventive sound ideas here