What is luxury? BMW chief designer discusses

The concept of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey, skills and memory – these are just some of the concepts joining the more classic terms associated with luxury. And going forward, when the car becomes essentially a high-tech gadget in the age of autonomous driving, what will define true luxury? In the third of our interviews with some of the leading creatives,... Read More

What is luxury? Rolls-Royce design director discusses

The concept of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey, skills and memory – these are just some of the concepts joining the more classic terms associated with luxury. And going forward, when the car becomes essentially a high-tech gadget in the age of autonomous driving, what will define true luxury? In the fourth of our interviews with some of the leading creatives,... Read More

What is luxury? Mercedes-Benz design director discusses

The concept of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey, skills and memory – these are just some of the concepts joining the more classic terms associated with luxury. And going forward, when the car becomes essentially a high-tech gadget in the age of autonomous driving, what will define true luxury? In the fifth of our interviews with some of the leading creatives,... Read More

What is luxury? Jaguar design director discusses

The idea of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey, skills and memory – these are just some of the concepts joining the more classic terms associated with luxury. And going forward, when the car becomes essentially a high-tech gadget in the age of autonomous driving, what will define true luxury? In the second of our interviews with some of the leading creatives,... Read More

What is luxury? Bentley design director discusses

The concept of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey, skills and memory – these are just some of the concepts joining the more classic terms associated with luxury. And going forward, when the car becomes essentially a high-tech gadget in the age of autonomous driving, what will define true luxury? In the first of our interviews with some of the leading creatives,... Read More

Designer talk: Luc Donckerwolke

‘I must say I didn’t expect it. I made a move from Seat to Volkswagen just a year ago and I was thinking of staying when I got the call in July. I had to tell my wife we are not going to be buying curtains for our new house in Berlin,’ Luc Donckerwolke tells me as we settle down for coffee at his new offices in Crewe. The call in question came from Bentley, asking Luc to replace Dirk van Braeckel and head up the main design studio in the... Read More