‘If you can dream it, you can do it,’ said Enzo Ferrari famously. His is a fascinating story and a brand built entirely on passion and determination. Enzo, in the midst of post-war austerity in Italy, and against all odds, set out to conceive a company that creates pure and efficient sports and race cars, incredible examples of industrial design and objects of great beauty. According to Sir Terence Conran: ‘We have all at some point had delicious dreams of owning a Ferrari.’
There is something fantastically Fellini-esque about this documentary of Enzo Ferrari’s account for his love of his birthplace Modena where a new Ferrari museum opened this weekend.
Museo Casa Enzo Ferrari celebrates the life and work of the founder of the Italian supercar maker and features some of the marque’s most iconic cars. Love or loath cars, many of these are simply beautiful objects of desire.
Designed by architects Jan Kaplický and Andrea Morgante, the museum includes a futuristic automotive design gallery, painted in the yellow that the founder chose as the background for the Prancing horse logo. It joins the existing Ferrari Museum at Maranello.