Jaguar explores new territories with F-Pace

The F-Pace is Jaguar‘s first sports utility in its 70-year history. Designing an SUV was not an easy task for a marque associated with a low, long and sleek vernacular, and with such a rich sports car heritage. ‘The customer wanted one,’ admits Ian Callum, ‘It is a practical car but with the spirit of Jaguar,’ adds the design director.

We’re in Frankfurt at the biannual international motor show. The previous evening the F-Pace proved its claim as the ‘sportiest SUV’ by breaking the Guinness world record, and defining gravity, on the largest ever loop the loop completed by a road car. Witnessing stunt driver Terry Grant race inside the 19.08m tall, 360-degree circle was pretty spectacular.

The F-Pace unveiled at Frankfurt is a production car closely based on the 2013 C-X17 concept study. It’s underpinnings are the marque’s lightweight aluminium architecture which has allowed the design team the freedom to create a car with ‘latent poise, a svelte car with attitude,’ smiles Callum.

‘Of course a crossover is vertically more challenging,’ admits Al Whelan as we caught up with him on the Jaguar Land Rover show stand, ‘but in many ways the intensive aluminium architecture helped us set up the building blocks,’ says the chief designer, adding, ‘You get this right, and the Jaguar traits follow from that.’

It also allowed for a roomier cabin. The F-Pace can accommodate five adults and there is a versatile 650/1740-litre cargo space. The doors come alive with Jaguar’s signature blue ambiance lighting, and the optional panoramic roof expands almost the entire length of the car suggesting a more spacious cabin.

This is a highly intelligent car too, featuring the marque’s latest 8-inch touchscreen and infotainment system, with an optional 10.2-inch InControl Pro system, which can connect up to eight devices to a wi-fi hotspot in the car.

Whelan sees most of the competitors in the small crossover category producing quite similar proportions, ‘long overhangs and short rear overhangs, and balanced looking side views,’ he says.

So, when two years ago the team came to envisage a Jaguar crossover with the C-X17 concept, Callum insisted on taking the marque’s most recent designs, in particular the DNA of the F-Type coupé, as inspiration.

Whelan explains they set out to create a unique typography with the F-Pace ‘with a long bonnet, lots of tension on the side view, and of course big wheels,’ he smiles. ‘The key was to keep it sleek and exciting and I think we have achieved this.’

The F-Pace is handsome in the metal – subtly translating the Jaguar form language to a car that by nature should defy this. Callum had asked his design team to embrace Jaguar’s sporting heritage, extract some of the theories from the evocative cars in the company’s rich back catalogue, and apply it to the F-Pace.

The overall vision was ‘for it to be softer, more refined, and more muscular interpretation,’ notes Whelan. ‘We introduced the two strong character lines from the F-Type coupé, the long front fender and the rear haunch… and it all started to work.’

Nargess Banks

A full report from the Frankfurt Motor Show was published in Wallpaper*.

Read more about Jaguar design here.

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Car design trends: Frankfurt Motor Show 2011

We are at the start of the second life of the automobile. Up until recently, cars were more of less about individual mobility, personal space, about ownership. It has been about creating beautiful or quirky sculpture.

With our diminishing fossil fuel reserves, concerns for the environment and world economic recession, the closeted, cosy world of the automobile has had to shift. I recall going to see controversial ex-BMW design boss Chris Bangle at London’s Design Museum in 2004 who talked of the car essentially remaining the same horseless carriage of a hundred or so years ago, and even then proposing we re-address the automobile.

Fast-forward to September 2011, and it seemed that at the Frankfurt Motor Show some genuinely interesting ideas for future transport and mobility were being proposed.  Alternating yearly, Frankfurt and Paris are the most coveted international shows and an indicator as to where this industry is heading.

So what were these trends? It was admittedly a bizarre mix of clean mobility that has more in common with product design versus extreme high-performance cars wrapped up in shinny metal with the usual references – clean lines, lean athletic muscle.

BMW’s i3 and i8 – its first offerings in its electric sub-brand which we reported here back in the summer – are inspired concept cars that will be produced in the next few years at the Zaha Hadid Leipzig factory and promise to remain close to what we see now.

Audi Urban Concept studies, in coupé and open-top Spyder formats, are plug-in electric two-seater concepts that feature carbon fibre monocoque; the interior uses aluminium and carbonfibre trim and a quirky square steering wheel. Despite their modern approach to mobility, these cars retain the clean and precise Audi design DNA.

Volkswagen’s Nils is a similar idea – this one a tiny one-seat concept car with gullwing doors in a unique shape that envisions a future mode of urban transportation. Our reaction, design director Klaus Bischoff told me at the show, will determine if the marque will invest in such mobility solutions. We already saw the VW e-Scooter concept at Shanghai and a car like the Nils will fit in nicely to the marque’s electric portfolio.

These are just some of the ideas exhibited at Frankfurt. Read my full report published in Wallpaper*.

Nargess Shahmanesh Banks

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