What is luxury? Mercedes-Benz design director discusses

The concept of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey, skills and memory – these are just some of the concepts joining the more classic terms associated with luxury. And going forward, when the car becomes essentially a high-tech gadget in the age of autonomous driving, what will define true luxury? In the fifth of our interviews with some of the leading creatives,... Read More

Gorden Wagener on Mercedes design

Gorden Wagener would like to introduce a more focused design philosophy to Mercedes-Benz cars. He wants the cars to have more sculpture, more personality and ultimately resonate aesthetically with a more contemporary customer. Since becoming vice president of design 2009, Wagener has worked hard to introduce a stronger brand identity through a Mercedes aesthetic rooted in heritage but with the contemporary twist. #gallery-3 { margin:... Read More

Mercedes-Benz product design sub-brand

Mercedes-Benz has created Style, a new sub-brand dedicated to the design of luxury good outside automotive design. ‘We will create very selective luxury products in order to underline our image as a luxury maker and as a leading company in design,’ global design boss Gorden Wagener told us at the launch of Style. The marque’s images has arguably suffered in recent years – no longer seen to be at the forefront of high-end... Read More