New Lexus LS: The non-conformist

Cars can make significant statements about us. They convey what we can afford, of course, but also who we are and, crucially, how we would like to be perceived by others. More than any other personal possession, this metallic object on wheels is a personal declaration. This is even more true of the business car. The executive car market is hugely conservative. At least in Europe, it is governed by the German big three – Audi, BMW and Mercedes... Read More

Infiniti: The seductive alternative

It is the era of ‘challenger brands’ – smaller companies that confront powerful firms by simply being individual, fun – almost irreverent. Opting for a strong narrative that portrays almost a human touch, they are gaining customer respect especially at a time when big brands equal big money, and the greed associated with the current economic slump. Apple is one of the most successful challenger marques, its boss Steve Jobs... Read More