Genesis chief creative officer Luc Donckerwolke on building a new car brand

Luc Donckerwolke, Genesis chief creative officer To make all this happen, Genesis has brought on-board Luc Donckerwolke who, as chief creative officer, will lead design now and into the future. This is a highly calculated move since in a career spanning some 30 years, the Belgian designer has been instrumental in re-shaping car brands such as Lamborghini, Audi, Bentley and more. He has a way of rethinking even the most conservative carmakers to... Read More

Introducing the new Bentley EXP 10 Speed 6 coupé

These are exciting times for Bentley – this is a radical marque in bourgeois disguise. Steering the creative energy is Luc Donckerwolke, the gifted design director who has been quietly, quietly making some fundamental changes here since he joined over two years ago. Soon on his arrival Donckerwolke formed an entirely new team (the ‘dream team’ as he likes to call them) of established and emerging international designers. He put forward plans... Read More

Designer talk: Luc Donckerwolke

‘I must say I didn’t expect it. I made a move from Seat to Volkswagen just a year ago and I was thinking of staying when I got the call in July. I had to tell my wife we are not going to be buying curtains for our new house in Berlin,’ Luc Donckerwolke tells me as we settle down for coffee at his new offices in Crewe. The call in question came from Bentley, asking Luc to replace Dirk van Braeckel and head up the main design studio in the UK. The... Read More

Learning from manga

The former BMW design director Chris Bangle once told me he believes at times form needs to follow fantasy. ‘For the future of car design, function is the last refuge of the unimaginative,’ he concluded. The Japanese are masters of fantasy – reflected through their imaginative, virtual worlds of animation and comics, anime and manga. Bangle may have said this to ruffle the stiff collars of the automotive world, but can car design learn from... Read More