A little while ago I co-wrote a book entirely dedicated to the sweet side of life – much of which existed purely in the imagination. The design critic Stephen Bayley generously wrote of The Life Negroni: ‘It is an album, a love letter, a guide, a memoir and a rich source of graphic delight.’
With a sweet spot for any project that defies convention and (even better) isn’t made for profit, I couldn’t help but be intrigued by this one: A product created entirely out of a deep passion for a classic cocktail, love of cars and a thirst for adventure.
This Negroni Trunk – by New York men’s style fixture and founder/editor of lifestyle magazine WM Brown Project Matt Hranek – is designed entirely to make life just that little bit more pleasurable. It certainly works for me.