Interview: Virgil Abloh and Gorden Wagener imagine a new kind of luxury design

Project Geländewagen is a fictionalised G-Wagen/G-Class racecar, stripped of all clichés of opulence. This experimental project is the collaborative work of the Mercedes-Benz creative chief Gorden Wagener and Louis Vuitton’s menswear artistic director and founder of fashion label Off-White Virgil Abloh. The product they have imagined together is the antithesis of the polished and flawless world of luxury to offer an alternative... Read More

Mercedes design chief Gorden Wagener on how he plans to take the brand into the sustainable era

Daimler chief design officer Gorden Wagener with Vision AVTR at CES 2020 As chief design officer for Daimler AG, Gorden Wagener has the complex task of directing the design for Mercedes, Smart, AMG, Maybach cars, among other brands within the group. Lately, he has been consumed with the new EQ electric sub-brand and with such experimental cars as the Vision AVTR. Here he explains his mission to me.  Read More

Gorden Wagener on Mercedes design

Gorden Wagener would like to introduce a more focused design philosophy to Mercedes-Benz cars. He wants the cars to have more sculpture, more personality and ultimately resonate aesthetically with a more contemporary customer. Since becoming vice president of design 2009, Wagener has worked hard to introduce a stronger brand identity through a Mercedes aesthetic rooted in heritage but with the contemporary twist. #gallery-1 { margin:... Read More