Car design trends from Paris Motor Show 2010

The mood at the Mondial de l’Automobile in Paris could be summarised in the few words uttered by Peugeot’s design director Gilles Vidal. ‘We are going through big changes in the automotive world,’ the visionary French designer said as he guided me though 200 years of Peugeot’s research and development displayed on the stand. ‘Progress in this area won’t only be through engines and technological solutions, but about making our... Read More

Mercedes-Benz product design sub-brand

Mercedes-Benz has created Style, a new sub-brand dedicated to the design of luxury good outside automotive design. ‘We will create very selective luxury products in order to underline our image as a luxury maker and as a leading company in design,’ global design boss Gorden Wagener told us at the launch of Style. The marque’s images has arguably suffered in recent years – no longer seen to be at the forefront of high-end... Read More

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