Logo Modernism: the persuasive power of image and form

Jens Müller is fascinated by simple, reduced logos. The Düsseldorf-based graphic designer has been collecting examples for some years, examining each one, delving into their past, discovering their origin and narrating their design history. As many as 6,000 have found their way into Logo Modernism to form somewhat of an encyclopaedia of icons of graphic design. The ‘Modernism’ side, says the author, is by sheer chance – Müller just... Read More