The new Rolls Royce Ghost is reflective of a visual language for a (hopefully) more subtle and discreet post-pandemic luxury landscape. Seen – and to be driven later this month – this is an accomplished product that wears its wealth lightly. And I’m sincerely hoping the design team will entice their wealthy and influential customers to invest in more sustainable fabrics inside and to use this as a vehicle for exploring materials beyond the traditional leather and wood.
The pandemic has given us the opportunity to rethink our world, help imagine an altogether better one, a more sustainable one … and this extends very much to how we view the design of more exclusive items. They can lead the way.
Under coronavirus lockdown, I’ve been involved in some really interesting discussions with designers. This was a particularly candid talk with Alex Innes, head of Rolls-Royce Motor Cars Coachbuild Design on the future of the luxury landscape. He is calling the post-pandemic era one of post-opulence – an age where timeless objects will gain more value and customers will form deeper relations with luxury brands Read the full interview in Forbes Lifestyle
It has been an interesting year for the motor car as the auto world navigates the post-petrol age. Whereas sustainable driving used to mean compromising on style and performance – think the awkward-looking G-Wiz – it appears we need not lose much, if anything, from the golden age of the motor car. As it happens, electric cars are an awful lot of fun to drive and the new mechanics allow for a great deal of creative imagination. Here are my top car designs of 2018.
This is the new Rolls-Royce Phantom. In its eighth generation, it is the most luxurious car in the marque’s family, re-imagined to be the most refined and powerful Rolls-Royce motor car. Learn about the exterior and interior design, including ‘the gallery’ – an interesting idea debuting on this car that offers the ultimate chance for self-expression.
Autonomous driving is side-tracking. The conversation has temporarily diverted from its original explosive futuristic narrative for an altogether more tangible one. The automotive world is looking at more pragmatic solutions that can be applied now, without the complications of full autonomy. Read the full review originally published in Wallpaper* here.