A little while ago I co-wrote a book entirely dedicated to the sweet side of life – much of which existed purely in the imagination. The design critic Stephen Bayley generously wrote of The Life Negroni: ‘It is an album, a love letter, a guide, a memoir and a rich source of graphic delight.’
With a sweet spot for any project that defies convention and (even better) isn’t made for profit, I couldn’t help but be intrigued by this one: A product created entirely out of a deep passion for a classic cocktail, love of cars and a thirst for adventure.
This Negroni Trunk – by New York men’s style fixture and founder/editor of lifestyle magazine WM Brown Project Matt Hranek – is designed entirely to make life just that little bit more pleasurable. It certainly works for me.
These limited-edition prints have been designed and created by the Spinach art team and are inspired by our latest book The Life Negroni. The ?Negroni, we feel, is much more than a simple cocktail. It took on the world of art, design, fashion, music, cinema, politics, poetry – the Italian Futurists, the avant-garde.
One poster art takes inspiration from the seven letters, three spirits, a slice of orange, and some clear ice that makes up the Negroni. Another interprets drinks legend Gary Regan’s DNA Negroni. Elsewhere Colin Field’s Negroni mixed high in the sky… Have a look on The Life Negroni website for the full descriptions.
The original artwork is available to purchase exclusively from here where you can also purchase a copy of the book.