Insight: Paolo Pininfarina on the past and future of the famed Italian design studio

Pininfarina is responsible for some of the most enduring and exotic motor cars in design history. Founded by Battista ‘Pinin’ Farina in 1930, the carrozzeria has sketched products that have become icons for Ferrari, Fiat, and Alfa Romeo – to name a few. The studio works within the wider creative world too, designing jets, yachts, trains, buses, and other industrial products. It is also expanding its architecture practice with... Read More

Book review: Reinventing the automobile

We live in exciting times. The world is moving towards mass urbanisation, the countryside is being swallowed up by sprawling cities creating vast mega-cities – a recent UN report suggesting that over 70% of the world’s population will inhabit these dense urban landscapes by 2050. Mobility, it seems, is still stuck in the era of the ‘horseless carriage’. The template is essentially that of the Ford Model T, which was good for the first 100... Read More