In 1959, the Suez Crisis led to oil shortages and the rise of fuel prices across the western world. British Motor Corporation responded by creating an economy car which was affordable and used little petrol. The Sir Alec Issigonis design for the original Mini was genius. The tiny motor car he invented for BMC could pack in more passengers than any other in its comparable size – and it was super-fun to drive too. The Boomers and young hip urbanites fell for its no-frills approach and go-kart drive. The Mini felt democratic; it was effortless and iconoclastic and starred in The Italian Job alongside thoroughly cool Michael Caine. It became and remains a symbol of 60s counterculture.
With the traditional motor car experiencing what only can be described as an existential crisis, modern MINI has a chance to become a symbol of the progressive 2020s. Maybe it can even become the future personal transport choice for gen Z. The MINI cars produced under BMW Group ownership in the last two decades are stylish products. They are good-looking, like the original they handle a little go-karty and don’t feel too elitist for urbanites. Yet I can’t help thinking there is something missing from the modern MINI formula. The marque could be so much more. Enter the MINI Vision Urbanaut, a shape-shifting electric vehicle that rethinks personal transport’s form and function, and it feels like the right direction for the brand.
Talking to the BMW Group creative director Adrian van Hooydonk earlier when the brand revealed its radical future vision under #NextGen, he told me: ‘MINI customers typically live in urban environments and I believe they are even more ready for electric drive and new ways of looking at mobility than perhaps our other brands. We can definitely go faster in this direction. The Vision Urbanaut shows how MINI can take our BMW iNext thoughts to another level. I think we can use MINI to push these concepts further.’
Take a closer look at the MINI Vision Urbanaut here
Images above (c) Hartmut Nörenberg and below (c) MINI
