How will in-car UX design evolve with AI, AR, and 5G?

Modern car design is complex. No longer is it a question of sculpting advanced surfaces and forming beautiful shapes. The focus now is increasingly on the customer journey – directly our every little move even before we pick up the keys. So it comes with little surprise that creative thinkers are playing a bigger role in user experience design, and helping to shape its future direction. To understand the process and future possibilities,... Read More