Modern car design is complex. No longer is it a question of sculpting advanced surfaces and forming beautiful shapes. The focus now is increasingly on the customer journey – directly our every little move even before we pick up the keys. So it comes with little surprise that creative thinkers are playing a bigger role in user experience design, and helping to shape its future direction.

To understand the process and future possibilities, I spoke with Pininfarina’s experience design director David Carvalho. He discusses the latest AutonoMIA system – a personalized, intuitive, and immersive UX system that will grow with 5G, AI, and AR. See the interview here